It all started back in 2007, when senior and eminent journalists from all the leading automobile magazines in India got together and decided to create and confer the Indian Motorcycle of the Year (IMOTY) award.
This award is an expert and independent judgment of the best new motorcycle. The highly experienced jury members are responsible for selecting a single decisive winner, and the voting process has been designed to be very fair and tamper-proof. Criteria like price, fuel-efficiency, styling, comfort, safety, performance, practicality, technical innovation, value for money, and suitability for Indian riding conditions are particularly important factors while deciding on the winner.
IMOTY is the most credible and coveted Indian two-wheel award, and is often referred to as the ‘Oscar’ of the Indian automotive industry. JK Tyre has been a proud sponsor of the grand award ceremonies right from the inception of the award.
The Royal Enfield Hunter was crowned Indian Motorcycle of the Year award for 2023. It faced intense scrutiny from the jury and emerged the winner after facing heavy competition from the likes of KTM RC390, BMW G310 RR, TVS Ronin, Suzuki V-Strom SX, Bajaj Pulsar N160, Honda CB 300F and more. In total, there were 10 motorcycles that were shortlisted by the jury, before the final winner was selected after the jury round. On behalf of the IMOTY 2022 jury, Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, presented the winner’s trophy to Siddharth Lal, MD & CEO of Royal Enfield.